Saturday, April 2, 2011

Negative Reinforcement


In organizations acts are committed or omitted. For commission of desired acts a reward is given while rewards can also be given for displaying behaviour by terminating undesired consequences. Think of negative reinforcement as taking something negative away in order to increase a response.  Imagine a teenager who is nagged by his mother to take out the garbage week after week.  After complaining to his friends about the nagging, he finally one day performs the task and to his amazement, the nagging stops.  The elimination of this negative stimulus is reinforcing and will likely increase the chances that he will take out the garbage next week.

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