Tuesday, March 29, 2011

4. Social Learning – behavioural approach


Social learning approach is a behavioural approach. The approach basically deals with learning process based on direct observation and the experience. It is achieved while interacting with individuals. In social learning people observe, alter and even construct a particular environment to fit in the social behavioural pattern. Individuals learn a great deal from watching attractive models and they copy their behaviour and display the same.
Children copy the behaviour of their parents, adults, and copy cinema actors/actresses in various styles. Social learning is practiced in organizations by observing various cultural, and social practices. This phenomenon is distinctly visible in defence services where cadets opt for a particular regiment based on the performance of their instructors (role model). In industrial organizations leader must display a role model so that subordinates copy the style of functioning. An appropriate behaviour can be predicted that would contribute towards achieving higher individual satisfaction level and organizational goals. The influence of model is central to the theory of Social Learning. 

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