Groups generate more complete information and knowledge. By combining the resources of several individuals, groups bring more input into the decision process. Groups can bring an increased diversity of views to the decision process, and, thus, the opportunity to consider more approaches and alternatives. In terms of decision outcomes, the evidence indicates that a group will almost always outperform even the best individual. So groups generate higher quality decisions.35 Group decisions also tend to be more accurate.
If creativity is important, groups tend to be more creative in their decisions than individuals.
Groups also lead to increased acceptance of a solution. Many decisions fail after the final choice is made because people do not accept them. Group members who participated in making a decision are likely to enthusiastically support the decision and encourage others to accept it.
No comments:
Post a Comment