Effectiveness, simply put, is knowing what's the right thing to do and actually doing it. For instance, you want to carry out a certain task which needs some tools, which you don't currently have, to get done. Furthermore, this task can be successfully completed with any kind of the various tools available in store. Each kind of those tools however, has some additional functions and features that make it a little bit different from the other, and of course, has its own price.
Now, it's your own job to decide which kind of those tools is the RIGHT one for your own task. And you'll be actually considering different things like, features and cost. So the key point here is to get something that's right, and that can help you achieve your goal.
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