Sunday, December 12, 2010

WHO IS RESPONSIBLE FOR MANAGING CHANGE ACTIVITES?


Change agents- persons who act as catalysts and assume the responsibility for managing change. Change agents are responsible for the change in individual behavior. Other changes like change in organization structure, organizational strategy, process, policy, and the like ca always be introduced in the organization in proper consultations with the employees so that they are accepted by them. Change in human behavior is a complex phenomenon and it may require number  of strategies to make a serviceable change. These are called change agents. They may be either the initiator of change or serve as a catalyst of such change/
Four types change agents have been identified.
1.     Outside pressure
2.     Change from top management
3.     Internal organizational development
4.     Individual level change

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